Tag Archives: Ultimate Leadership Podcast

Think and Grow Rich for Women

Think and Grow Rich for Women

Keynote speaker and business strategist Sharon Lechter believes that financial education should start at an early age.

She also wants to empower women to take control of their lives and explore a myriad of business opportunities.

On today’s podcast:

  • Are you feeling stuck?
  • Take control of your life and commit to it
  • Stop complaining and focus on the progress you’ve made
  • Fear will always hold you back
  • A board game for teenagers can teach them about finances


Feeling stuck?

Sharon wrote a book inspired by Napoleon Hill’s Think and Grow Rich, but oriented towards women. Her book is called Think and Grow Rich for Women.

In another of his books, Outwitting the Devil, Napoleon Hill focuses on the things that hold us back, on the obstacles that we create in our own minds.

Outwitting the Devil and Think and Grow Rich helped Sharon transform her mindset. If you feel stuck, you should go and read Outwitting the Devil, with Sharon’s annotations.

Take control of your life and commit to it

Sharon believes that the steps to success are the same for men and women, but we tend to approach them differently. She asks women how much money and impact they want to make, and what is their deadline.

Sharon was getting frustrated with the conversation about work-life balance for women. When you start striving for success, you are ashamed of losing your balance. However, nobody is in balance. Women have so many more components in their lives, besides work and life: their financial, physical, spiritual, business, family and friends sides.

If you feel guilty about what happened yesterday, you will waste precious time today. Just acknowledge it and spend today differently. Take control of your life and commit to living one big life.

Women should stop complaining, and focus on their progress instead

More and more women are coming to the business table. When men and women are both at the table, you have the best of both worlds.

Sharon was getting frustrated with all the negativity, with women complaining about the men holding them back. Complaining attracts negative things. Instead, women should earn their status, and celebrate the progress they’ve made. If women focused on the positive, they would see more change quicker.

Sharon’s goal was to change the dialogue towards positivity and celebration.

Fear will always hold you back

At the end of the day, we have things that are embedded in our psyche that create fear. This fear holds us back from achieving the success that we deserve. It’s not just fear of success, it’s also fear of poverty, illness, criticism.

When you think about the subject of money, what did your parents say about it? Most likely they’ve made negative comments on it.

As a result, it’s no wonder that we grow up with this fear of money, of scarcity. Money becomes an emotional subject. We’re afraid we will never have enough. When we become successful, we’re afraid we’re going to lose it.

Once you acknowledge all that, you can release it and start looking at the world of abundance that we’re truly living in.

Time to play

Sharon also helped developed a board game for teenagers, ThriveTime for Teens. She wants to help young people make better financial choices.

The board game introduces the concepts of assets and liabilities. It also has a lot of humor. Every situation in the game has happened to either one of Sharon’s children, or to one of Sharon’s friends’ children.

ThriveTime creates a lot of conversation around the table. It also creates the opportunity of having the money conversation with your children, without it being so personal.

Mastering Your Elevator Speech

Mastering Your Elevator Speech

On this episode of The Ultimate Leadership Podcast, speaker and coach Fred Miller shares his nuggets of wisdom on how to deliver the most effective elevator speech to take your business to the next level.

On today’s podcast:

  • Elevator speech vs elevator pitch
  • Delivering your elevator speech in a group vs one-on-one
  • Phrases you should use
  • Clarity is not optional
  • Be conversational
  • Practice, practice, practice


What is an elevator speech?

There is a difference between the elevator speech and the elevator pitch.

The elevator pitch is about pitching your product or your service. The elevator speech is giving an infomercial of yourself.

The DNA of Fred’s elevator speech is: “Speaking opportunities are leadership, career and business opportunities”.

When you discover your why and make that the DNA of your elevator speech, it changes everything.

Goals of elevator speeches

In a group, the goal of the elevator speech is wanting people to know exactly what you do. Clarity is not optional.

For a one-on-one elevator speech, you want to disqualify the people you are interacting with. Not everyone is a prospect for what you do and your time is limited.

Go-to phrases that work

An elevator speech is a speaking opportunity that can boost your career. If you don’t develop and practice one, you are losing opportunities.

An important phrase to use is: “Businesses hire me because…” You shouldn’t say “I work with…, I help them with…” “Because” is an influencer word.

If you are not comfortable with the phrase “They hire me”, don’t use it, because it will come across that you are not comfortable. You can say “They become my clients” instead.

A friend of Fred who works in real estate uses the phrase “People choose me”.

If it’s hard to pronounce, leave it aside

If you have a hard to pronounce last name, you should introduce yourself using only your first name.

You shouldn’t use buzzwords or acronyms. Clarity is very important.

People should have different elevator speeches for different audiences.

Practice is the key to perfection

You have to deliver your elevator speech in a conversational manner. You have to practice, practice, practice.

You should record yourself using audio and video. Then watch it again with the sound off. Check your body language.

The second time, just listen to yourself. The third time, watch and listen. The fourth time, have someone next to you.

Seven Secrets to Better Communication

Seven Secrets to Better Communication

We are joined by author and coach Denise Dudley who shares her seven communication components to ensure state-of-the-art communication and maximize your success.

On today’s podcast:

  • Denise’s seven communication components
  • How important is eye contact?
  • Mastering the art of handshaking
  • Hand movements done right
  • Control your voice tone
  • Avoid using fillers


Keep an eye on your facial expression

Oftentimes people assume that communication will happen naturally. In order to be a really great communicator, we need to study our communication skills.

Denise teaches seven communication components. The first one is facial expression.

Initial research showed that the first impression occurred in 10-15 seconds after talking to someone. Recent research has discovered another first impression that occurs in under one second. This impression is based on facial expression.

When you first look at another individual, the best facial expression to have is a neutral-to-positive open facial expression.

How important are eye contact and posture?

Denise’s second component is eye contact. We should mostly make eye contact, but we should break it a little bit every once in a while.

If we stare at someone and never look away, we tend to come off either as aggressive or attracted to the person.

The third component is your posture. We should make sure our posture is straight and erect, shoulders back. Posture will communicate to people whether we are interested or engaged, or even reliable.

What about the handshake?

In order to make a positive impression with your communication skills, you need to control your handshake. When we are shaking hands with someone, we are offering the person visual, tactile, and auditory information about ourselves.

A handshake communicates whether you are assertive, passive or aggressive, or whether you are glad to be there.

The just right handshake is firm but gentle. Along with the handshake, you are making direct contact, smiling and saying your name.

Use your hands more

The fifth component is about your hand movements. You should use your hands to describe and elaborate.

If you are nervous and fidgeting with your hands, put them on your side.

You shouldn’t touch your face or your hair if you are sitting at a table or in a group.

Control your voice tone

The sixth component is voice tone. It communicates whether you are feeling powerful or sure of the message you are delivering.

If we want to sound powerful and assertive, we should stay in the lower ranges of our voice tone.

Women tend to speak a bit higher. They have a widely varying intonational pitch pattern. That means that women like to go up and down the scale.

Avoid using fillers

The seventh component is loudness. A lot of people are too soft or too loud, and it becomes too distracting to the listener.

If we are too soft, people are making an effort to hear us. It is the speaker’s job to look for feedback in the listener to make sure they are loud enough.

We should also pay attention to our content and avoid using verbal crutches. These are repetitions of “um…” or “you know”. It’s more powerful to be silent than to use fillers because they take away your credibility or your power.

In order to become a great communicator, you have to practice, practice, practice.

How to Ace Your Interview

How To Ace Your Interview

On this episode of The Ultimate Leadership Podcast, career coach and bestselling author Thea Kelley shares her expertise on how to build a proactive strategy prior to your interview to finally get that job.

On today’s podcast:

  • Why is interviewing so terrifying?
  • It’s not enough to be qualified for the job
  • Find out what your key selling points are
  • REV selling points
  • How to come across as authentic
  • Don’t recite, be conversational instead


Why is interviewing so terrifying?

It’s very natural to be nervous about an interview. A lot of it is about fear of the unknown, a lack of control. You don’t know what to expect.

You should take control by having a proactive interview strategy. This is where leaders have an advantage because they are used to strategic planning.

You won’t get the job just by being qualified

The company may be interviewing an average of five candidates, all of whom are qualified.

Your task is not just to show that you’re qualified, but to stand out. To make yourself memorable as the best candidate.

It’s not a matter of magic, it’s a matter of having a proactive strategy. Most candidates will go to an interview without an overall strategy.

Brand yourself

Strategy has to be complemented with authenticity. Strategic planning has a lot to do with strengths and weaknesses.

You need to make an effort to identify what makes you stand out. What are your key selling points?

Start with making a list. You can ask yourself these questions:

  • What do I do better than most?
  • What skills do I have that are hard to find?
  • What’s my most impressive accomplishment in the last 5 years?
  • Is there anything impressive about my career trajectory?
  • What would my clients or managers say it makes me especially valuable?

Be REV: Relevant, Exceptional and Verifiable

The best key selling points to emphasize in an interview or on a resume need to be REV: Relevant, Exceptional and Verifiable.

The first interview question is important. You can answer it with an introduction that focuses on your key selling points. Right off the bat, you’re hitting the interviewers with a few memorable points about you.

You should use stories and examples from your work that illustrate your top selling points.

People tend to remember what they heard first and what they hear last. So you should end your interview by bringing your key selling points up again.

How to come across as authentic

Authenticity starts with telling the truth but goes beyond that. You can tell the truth and still come across as not being authentic.

One of the things that makes people sound inauthentic during an interview is reciting. It appears that they don’t have faith in their communication abilities enough to say it in a natural way.

If you’re reciting something you’ve memorized, you are not as believable.

Being conversational is part of being authentic. Painting a picture with stories and examples also makes you more authentic.

Interview with Tom Goodlet, author of MentorU, on mentorship

Mentorship for Business Leaders with Author Tom Goodlet

One of our most popular interviews last year was with Tom Goodlet. As we look at our goals for 2018, mentorship remains critical to our success as leaders so I wanted to repeat this episode so that we can keep the lessons in mind as we plan for the year ahead.


Mentorship is key to successful professional development and as leaders, we have the responsibility to offer ourselves as mentors to the next generation of business leaders.

But what is involved in a mentor-mentee relationship and how do you go about finding a suitable individual to work with?

To answer these questions we spoke to Tom Goodlet, co-author of the book MentorU.


  • Why is mentorship so important?
  • Chris’ mentorship story from his time in the military
  • How do you find a mentor?
  • Tom’s formula to a CLEAR and successful mentor relationship
  • How do you develop trust in following the guidance of a mentor?
  • What is the responsibility of the mentee?
  • Tom’s book, MentorU


There are many factors that go into defining our achievement. You should have a solid skill set and business expertise. One of the key ways you can develop this knowledge and these skills is by making mistakes. As we reflect on these mistakes we grow and know what to avoid in future.

Making mistakes is a part of our growth. But another way that we gain the required expertise and grow professionally is by finding a mentor.

Usually, there are two big failures in the business world. Firstly; the individuals don’t use and benefit from mentorship. But secondarily, the people that could be mentors aren’t stepping up to take that responsibility.

Aligning yourself with a mentor will allow you the opportunity to learn from their knowledge. They can guide you in developing future opportunities in your career and business.

So how do you best find a mentor? When you find a mentor, how do you know that they have your best interests in mind? How do you develop the trust in following your mentor’s guidance?

In today’s show, we’re going to answer those questions and more.

Today’s guest is Tom Goodlet – an Author of ‘MentorU’, Speaker and Associate Minister at Harborside Christian Church.

Tom’s expertise is in the religious institutions industry. He is skilled in Theology, Leadership, Event Planning, Discipleship, Pastoral Counseling, Curriculum Development, Mentorship and Volunteer Management. For more information about him and his book MentorU checkout www.mentoru.info.

Why is mentorship so important?

Mentorship is a dynamic tool that stands above the rest. Tom highlights the 2 main strengths of mentorship:

  1. Mentorship allows you to go deep and grow fast. There are great resources available through conferences, podcasts, blogs etc. but with mentorship, you hone in on the mentee and you can be laser-focused on their growth. It’s an efficient way to learn and grow because the topic is ‘you’.
  2. You get a sense of accountability. You have somebody to discuss mistakes made and learnings that come from business experience, dissect what has happened and learn from it. Being held accountable for your goals and actions keeps you focused on growth and the ability to analyze and reflect on mistakes helps you to learn.

Chris’ mentorship story from his time in the military:

When I was in the military, I had a Chief Master Sergeant who was complaining about a process.

I said ‘Chief, I think we need to try this.’

For dramatic purposes he slams his hands on the table and says ‘Sergeant, I’ve tried that a hundred times and it doesn’t work.’ And I felt about 2 inches tall.

But then he said ‘But who’s to say it doesn’t work the 101st time? Go ahead and give it a try.’

Well it didn’t work the 101st time, but he didn’t stifle my creativity.

And then after that process, we got to chat about it and he helped me reflect on what the challenge was. But I think that was a very valuable teaching moment for me.

Mentorship is a safe place to look at and learn from mistakes. We learn more by doing and so you should not be afraid of failure.

It’s not failure unless you give up. So long as you do dissect it and learn from it, it’s not actually a failure. Good mentors help you along, give you encouragement and see you through the dark time of mistakes to see the potential success that comes from learning experiences.

We need that cheering section, that mentor by our side to help get us into the celebration part of the process.

How do you find a mentor?

We have to be honest with ourselves going into mentorship. We know mentorship is beneficial for everybody, but not everybody is ready for mentorship.

You need 2 things:

  1. There are some requirements you want to meet – Tom uses the acronym ‘CLEAR’ to help you identify who your mentor should be. More on that below.
  2. It requires some resolve; some courage to take the step to commit to mentorship and the journey of working with your mentor to learn and grow.

Tom tells us we want to be able to make a CLEAR choice of who should be our mentor:

  • C: Connect – who do you naturally connect with? You don’t want to force a relationship with your mentor. You want to find a mentor that you are comfortable with and enjoy spending time with.
  • L: Learn – who can you learn from? Or who can learn from me?
  • E: Excited – who would you be excited to mentor you? You don’t want to have to manufacture excitement to work with a mentor. Find a mentor you are excited to work with.
  • A: Authentic – you want to find a mentor who is not trying to be somebody they are not. Somebody who is not in denial of their weaknesses. Someone that knows their strengths.
  • R: Reliability – you want to have a mentor that you can rely on to meet with you.

The other point that Tom makes is around resolve. Fear is often the indicator that we’re on to something good – if you are nervous or it feels risky to ask somebody to be your mentor, you are probably on the right track. Like asking somebody out on a first date.

If you can show the resolve to get past that fear, you’re likely to be setting up a relationship that gets you excited and motivated to make the most of mentorship.

How do you develop trust in following the guidance of a mentor?

If your mentor gives you some advice that you can’t see the value in yet, it’s important to trust the guidance of your mentor.

Tom suggests that time is the major factor. Mentorship is not something you should rush. You have to develop a relationship organically and not meet too frequently. Allow time to build trust with your mentor by meeting just every couple of weeks and allowing time to see the results of the advice given.

Taking the time to get to know each other is essential to have an understanding and trusting mentor relationship.

What is the responsibility of the mentee?

The nice thing about mentorship is that you have accountability both ways. As the mentee, you are responsible for being prepared for your mentorship meetings, ready to report how your career or business is developing. Your mentee is going to hold you accountable to actions, homework, follow-up.

Another responsibility of the mentee is to bring questions. You have to be prepared to get the most out of the time you spend together, so coming with a list of questions to ask your mentor/mentee is important.

Tom’s book is loaded with mentorship questions to help you in this.

Tom’s book, MentorU

Tom co-wrote MentorU with his friend and mentee, Matt Gardner.

It’s a universal first step for anybody who wants to start mentoring that leads to the individual’s next step because everybody’s next step is going to be different. Through the book, you build towards a strategic growth plan for the individual being mentored.

If you’re being a mentor, you’re always fed more when you’re feeding. Every time Tom has mentored somebody else, he has grown immensely. Mentoring delivers value both ways.

The book provides expert guidance on conducting a productive mentor-mentee relationship.

You can find MentorU on Amazon. You can connect with Tom on LinkedIn.

A New Leadership Paradigm with Steve Piersanti

A New Leadership Paradigm with Steve Piersanti

On this episode of The Ultimate Leadership Podcast, publisher and speaker Steve Piersanti shares his new leadership paradigm, an essential and timely change in today’s leadership environment.

On today’s podcast:

  • Leading to serve your people
  • Why you should your company as a network
  • Moving towards more egalitarian structures
  • Why transparency matters
  • The mindset of serving other purposes, not just yourself


Leaders should serve their people

Servant leadership is an important factor in today’s leadership environment.

Management expert Ken Blanchard emphasized that: “The world is in desperate need of a different leadership role model. People have been conditioned to think of leadership only in terms of power and control”.

We need to have leaders who lead by serving their people, rather than through power and control.

Organizing your company as a network

Rather than perceiving the organization as a pyramid, you should perceive it as a network.

People at every level of the organization should be making decisions, not just people at the top.

In their monthly staff meetings, any staff member can add an agenda or propose an initiative to change something. This keeps everyone engaged.

More egalitarian structures within your organization

If you want to move your organization into a more servant leadership model, you should change your systems and structures. You have to move from class systems to egalitarian structures.

Decision-making is important. If decisions are made by the people at the top and the staff doesn’t know how to push an initiative, then it’s a hierarchical system. You need to set up your decision-making so that everyone can enter into the process.

Many organizations have two compensation systems: one designed to pay executives as much as possible, and the other designed to control employee cost. You should have only one compensation system. Everyone should be on it and it should be transparent.

Transparency makes a big difference

The approach in many organizations is that information is restricted. In Steve’s company, information is shared broadly. Everyone knows the salaries of everyone else.

The more people know about the organization, the more trust there is going to be in it. The employees will raise more issues the managers might not have thought of.

The management team invites staff members to join them during their meetings and discussions.

A new way of planning

The traditional approach to change is: an outside consulting group will take the executives to a retreat for a few days, and they will craft the strategic plans.

The approach Steve uses: they will bring together 50 or 100 people representing their stakeholder groups in an interactive means of planning over a few days where everyone has a voice. The implementing is happening on the spot.

Leaders who serve their people

Steve doesn’t think that their approach can work for leaders who are only concerned about their own advancement or prestige.

It really only works when leaders are trying to serve others. There is a mindset that has to go underneath that. The mindset of having the purpose to serve other purposes, not just yourself.

How to Hone Your Presentation Skills w/ TEDx Director Tricia Brouk

How to Hone Your Presentation Skills w/ TEDx Director Tricia Brouk

TEDx Director Tricia Brouk shares useful tips on how to hone your presentation skills and give a killer TEDx performance.

On today’s podcast:

  • Fine-tuning your presentation skills
  • Steps to giving a killer presentation
  • Knowing who you are as a speaker
  • Finding an event where the theme resonates with you
  • Should you use PowerPoint slides during your talk?


Getting your story out

People want to know how to develop their presentation skills so that they can get to the TEDx stage.

When Tricia first started working with speakers they had a lot of amazing ideas to share. She wondered “How can I get these ideas on the stage so that more people can be moved by them”?

She takes the idea and helps the presenter get the story out.

First steps on the journey to becoming a TEDx speaker

You have to be sure that your idea is uniquely yours. You should watch other TED talks and events.

Find out if many people have already talked about this. If they have, find a new idea.

When you become a TEDx speaker you elevate your credibility immediately. You have to be ready to take responsibility for what will happen once you become a TEDx speaker.

How to engage your audience

A TEDx event is a theatrical show. The best way to prepare is to work on your script first. Write your script in a way that allows you to turn it into a conversation with the audience.

You should really focus on rehearsing. A lot of people think that if they rehearse they will sound like a robot. If you rehearse so that you know the script inside and out, when you get on to the stage you can be free to express your idea.

Previews are very important. Do your talk in front of multiple audiences before you take the TEDx stage so that you can have the greatest impact.

Knowing who you are as a speaker

It’s important to know who you are as a speaker. If you are not funny naturally, don’t do a funny talk. If you are very shy, you’re going to require more practice in front of an audience.

Find someone who can help you. They can get to know who you are and then place you in an environment that is comfortable, but also theatrical, o that you can wow your audience.

If you are a speaker who works really well from bullet points, don’t memorize the script word for word. If you prefer to memorize the script word for word, make sure you are speaking as a conversation, not reciting from a page.

Finding a theme that resonates with you

Tricia asks the speakers and the audience to look beyond what they normally see. We should look beyond what is possible and potentially change the world by changing what we see in front of us.

If you are going to take a TEDx stage, find an event where the theme resonates with you. You have to be clear on what kind of event you want to be involved in.

You have one opportunity to get a TEDx video on YouTube and if it’s not good quality, it’s going to break your heart. When you are searching out TEDx events, find out who the organizer is, what the theme is, and what the production value is.

Should you use PowerPoint slides during your talk?

Should a speaker use PowerPoint slides? It’s all personal preference, based on what your talk needs. If they serve your talk, use them.

The speakers should not look back at the screen if they are using slides. They should stay engaged with the audience. The moment you turn away from the audience, you break the contact.

How to Get a ROI from LOL

How to Have a ROI out of LOL

On this episode of The Ultimate Leadership Podcast, you meet best-selling author and one woman show June Cline who will let you in on her little secret: infusing humor in your workplace will bring in a tremendous return on investment.

On today’s podcast:

Is there really a place for humor in the workforce?

  • What is your comedic style?
  • How do we interact with people whose comedy style we are not comfortable with?
  • Do you have emotional bank accounts?
  • You have to know what feeds your soul
  • June’s happiness recipe


How to have ROI out of LOL

June uses the power of laughter in order to boost company morale.

She discovered that when we start laughing and lightening up we build better relationships and are able to accomplish more.

June helps organizations and leaders to understand that their humor matters.

There has to be humor in the workplace, or we will lose our sanity. We have to be able to laugh at the situation and at ourselves in particular.

June’s four comedic styles

June speaks about four comedic styles. They are like behavioral styles, and there is no right or wrong approach.

We all possess all four styles. Depending on the situation we will gravitate our default to one style more than the other.

The first style of humor is the crazy one. Crazies are people with a bizarre, out there humor. They are typically very outrageous, and oftentimes their humor is very physical.

The crazy comedic style is the most frequently encountered.

Understanding that each one of us has his own comedic style

How do we interact with people whose comedy style we are not comfortable with?

This is the question June is answering through her work. Her mission is to heighten awareness and help people be more understanding towards each other.

We all come with our preferred comedic style. We shouldn’t be put off by someone else’s style of humor, instead we should try to understand it.

There are times when people are using humor as a weapon and are really coming after you. When that happens, you can call them out and say “That was harsh. Is that how you intended that?”

And you can come right back at them with the same intensity of what you think you got from them. But again, it may just be their style.

Emotional bank accounts

The second comedic style is the caustic one. Etymologically, sarcasm means “to tear the flesh to the bone”.

Oftentimes we hide the truth behind sarcasm when we are at work. That can be a very detrimental way to use humor. Sometimes you can be cynical without realizing it.

Caustic people tend to be more cynical, insulting, maybe even a bit more hateful. They tease, they taunt. Sometimes they are considered bullies.

Finding out about the concept of emotional bank accounts changed June’s life. For every emotional negative hit, it takes 20 positive hits or more to bring that back to equal.

The caring and cerebral comedic styles

The third comedic style is the caring one. The carings use personal, usually harmless humor. Usually, they are poking fun at themselves. They are very optimistic and are taking responsibility for their humor.

The forth one is the cerebral one. The cerebrals are too erudite. June calls cerebral humor English humor. The more you make people think about what you’ve said, they will go down a rabbit hole, and they won’t stay with you for the punchline.

The cerebrals are much more factual, data-driven, and intellectual. Their humor is dry and satirical. They love the phrase “If it goes without saying, let it”.

June’s quest for a happiness recipe

You can see the comedic culture of the company, of the team. And it blows people’s minds. Your sense of humor the way you see it and the way other people do, it can be very different.

In her book, Happiness Recipe, together with her friend Sandy Weaver Carman, June interviewed thought leaders, internationally-known speakers, and other experts to find out what their happiness recipe is.

They discovered that a lot of people don’t know what makes them happy. It’s something people should be clear on.

The top three things that make June happy are freedom, excitement, and adventure. When she realized this, she understood why certain jobs or certain people don’t work for her.

Up Your Attitude: Six Secrets to Peak Performance

On the last episode for 2017 of The Ultimate Leadership Podcast, we bring you best-selling author and speaker Alan Zimmerman, who will introduce you his six secrets to peak performance. Find out why your attitude towards success matters, how to create your legacy, and how to achieve connective communication.

On today’s podcast:

  • The number one secret to success is your attitude
  • Figuring out your purpose
  • How to block out mind blinders
  • Whatever you do, perform with excellence
  • If you give people what they need, they will give you what you need
  • Asking brave questions


The number one secret to success is your attitude

One of the landmark pieces of research discovered that the number one secret to success is not education or IQ, it’s your attitude.

Most people have not yet figured out what happiness is to them. If you don’t know what happiness is to you, you will never find it. If you can’t define success for yourself, you can’t get it.

So many people say “I can’t help the way I feel” or “I’ve always been this way”. That is a lie. Attitudes are changeable and controllable.

One of Alan’s strategies is to see something positive in every situation. He doesn’t believe that life is totally good or bad, blank or white. Even a rotten situation has something positive in it.

It’s time to figure out your purpose

Alan’s second secret is purpose. How do you find one? Most people don’t give it much thought. They don’t go beyond thinking about getting a job and paying the mortgage. That’s survival, it’s not a purpose.

Purpose is a deeper driving force in life. When you have the purpose figured out, the amount of energy that comes with that is incredible.

In order to find your purpose, Alan suggests visualizing a three-legged stool. Each leg asks a question. When you answer all three questions you get to find your purpose.

The first question is: What are you good at? The second: What excites you? The third: What difference do you want to make?

Blocking mind blinders

Alan’s third secret is persistence. Two of his students made a research and found out that 92% of salespeople give up after the fourth no, but 60% of customers say no before they say yes.

You should refuse to use mind blinders. Mind blinders are small negative sentences that you tell yourself. When you tell yourself these kinds of things, you almost always fail.

If you catch yourself thinking or uttering a mind blinder, talk back to yourself “Stop it, just stop it” to neutralize its effect.

Whatever you do, perform with excellence

Alan’s forth secret is character. What can a person do to really build their character?

For years, we thought that character is old-fashioned and that it doesn’t fit with our society today anymore. The philosophy has been “Do whatever you want as long as you don’t get caught”.

Whatever you do, perform with excellence. Do your best, not just enough to get by. Always tell the truth.

If you have a blemish on your character, acknowledge it. Accept responsibility for it.

Knowing what the other person needs

Alan’s fifth secret is communication. Everywhere in the world, people are asking: “How do I get people to do what I want them to do?”

Alan uses the cooperation principle. To the degree you give other people what they need, they will give you what you need. You have to give the other person what they need before you get what you need. Most people have that backwards.

To achieve connective communication, a person must refrain from killer statements. Most of the time, these statements are used to shut people down.

Asking brave questions

Alan’s sixth secret is compassionate listening. This is accomplished by asking brave questions.

The average person is only tuned in to 25% of what is being said. Part of the problem is that a lot of our communication is functional communication, like “What time is dinner?”. It doesn’t build intimacy or teamwork. Brave questions go beyond the superficial. Who, what, where, why, how?

What are 3 ways we can serve our customers better? What are some values to instill in your corporate culture? What would you do differently? What was the highlight of your day?

People are very engaged with these kinds of questions. They listen better, they build connections.

The Key Recipe for Success with Danny Creed

The Key Recipe for Success with Danny Creed

On this episode of The Ultimate Leadership Podcast, you get to meet the best-selling author and business coach Danny Creed.

Danny will teach you his 13 foundational elements that are essential to your success as an entrepreneur.

On today’s podcast:

  • Danny Creed’s 13 foundational elements guaranteeing success
  • Becoming a master of self-discipline
  • Priority management
  • Saying no to interruptions
  • Learn the discipline of saying no


Danny’s 13 foundational elements

When he talks to people, what Danny talks about is from pure street fighting, real-world experience.

When it comes to success, Danny teaches 13 foundational elements. Without a solid foundation, your business will fall over.

Zig Zigler, one of Danny’s mentors, used to talk about a “foundational recipe” for success that doesn’t change no matter the environment or the business type.

First steps: being decisive and working hard

Decisiveness is nothing more than deciding if you want to be successful or not. If you’re happy with the way things are, stop whining. If you have a burning desire to become successful, then commit to it.

It’s not that we aim high and miss, it’s that we aim low and hit.

Danny’s mentors always said that 85% of success happens with 60 hours per week of work or more. You have to work with a vision and a plan.

If you are waiting for things to come to you, that is not going to happen. One of Danny’s biggest secrets is that he just outworks everybody else.

Mastering self-discipline

One of the hardest things leaders have to do is leading themselves.

Zig Zigler once said, “If you’re hard on yourself, life will be easy on you.” You have to have the willingness to do whatever it might take. You have to be a master of self-discipline.

For Danny, self-discipline is doing what you need to do when you need to do it, whether you want to or not. You do it because you know it’s essential to getting where you want.

Prioritizing your life

If anybody tries to sell you time management courses, run. It’s an outdated approach.

What we need to learn is priority management. We have to clearly understand what has the highest priority and consequences. Then we have to manage the time of getting those things done.

We have to set our priorities before we go to bed. Our minds will then work on them all night.

When we get up in the morning, we should start with the highest-priority task. We have to ask ourselves “What is the consequence of if I do this or not?”

The German philosopher Goethe said, “Things which matter most must never be at the mercy of things which matter least.”

Saying no to interruptions

Nowadays because of mobile devices things are moving very fast. Limited by speed, we have to work on priorities. We can’t do everything. People who think that multitasking works should know that it doesn’t.

The number 1 most required trait that headhunters are looking for in top candidates is the ability to complete a single task. Checking your phone all the time is an interruption addiction.

Single-mindedness is staying focused. You have to focus and get it down.

You have to learn the discipline of saying no. You are not saying no to the person, you are saying no to the interruption.

Risk-taking your way to success

At some point you have to tell yourself  “Enough planning, enough thinking, I have to step out and try it”.

People get comfortable and complacent. But that comfort is a detriment to your ultimate success as a leader.

Your best opportunities might be lost because you took too long to think about them. Now is the time to hone your skills.